Experienced, Full-service Media Production and Development Company

We’re proud of our extensive client list and work hard to cultivate long-term relationships. To keep them coming back, you’ve got to deliver positive results…and we’ve been delivering those results for over 25 years. Our clients have choices, and they continue to choose Media Dynamics as their outsourced production company.

“The Media Dynamics staff has always been very patient and responsive as we worked through this unique new approach. Their attention to detail and professionalism is evident in a product we are very proud of. They have been, and continue to be, a valued business partner.”

Organizational Development Team Lead
Harley-Davidson Motor Company

“Media Dynamics has done an outstanding job of understanding what we are looking for and then helping us to demonstrate this. We are a company that often needs things at the last minute and Media Dynamics always comes through in a pinch with all the changes and updates that we need. They have been very helpful in providing creative solutions with the end result being the WOW impact that we want to have on our customers.”

Marketing Communications Manager
Menasha Packaging Company LLC

Our Process

With over 20 years in the media production industry, we have developed the following streamlined media production process that not only expedites your project, but builds client confidence by allowing review and approval every step of the way. Although the steps in the process vary slightly depending on the product being produced, this process has proven itself to be an efficient and cost-effective method for development.

Media Production Process


  • Define the programs’ goals and objectives
  • Defining the target audience
  • Defining the scope of the project
  • Clarification of responsibilities
  • Requirements Definition
  • Review overall project timeline
  • Define Technical specifications
  • Content Research
  • Flowchart Development
  • Develop Content Outline


  • Treatment Development
  • Scriptwriting
  • Storyboarding
  • Graphic Design


  • Video Prep
  • Videotaping
  • Audio Recording/Editing
  • Search/Log Footage
  • Treatment Development
  • Scriptwriting
  • Graphic Production
  • Rough Cut Edit
  • Final Edit
  • Video Compression


  • Programming
  • Beta Review/Changes
  • Quality control


  • Finalize the Master Program/Secure Final Approval
  • Delivery

Interactive Development Process

SCOPE ASSESSMENT – Establish Goals

  • Conduct needs analysis
  • Validate / analyze audience
  • Establish prerequisite skills and knowledge
  • Determine goals, scope, purpose and deliverables
  • Establish time line

DESIGN – Create the Blueprint

  • Specify performance objectives and measurements
  • Determine instructional approach and strategies
  • Establish media requirements
  • Specify job aids, case studies, simulations, etc.
  • Establish budget
  • Confirm project evaluation criteria
  • Prepare content outline
  • Generate design document

DEVELOPMENT – Create the Program

  • Prepare script
  • Create storyboards
  • Develop graphics
  • Produce program prototypes
  • Test prototype and make revisions
  • Produce program
  • Test program

DELIVERY – Implement Audience Usage

  • Test/revise program to run on LMS
  • Distribute program to target audience

EVALUATION AND MAINTENANCE – Confirm Success and Effectiveness

  • Secure feedback
  • Generate feedback
  • Provide suggestions for improvements
  • Update program as required