Our Proven Production Process

With over 20 years in the media production industry, we have developed the following streamlined processes that not only expedites your project, but builds client confidence by allowing review and approval every step of the way. Although the steps in the process vary slightly depending on the product being produced, this process has proven itself to be an efficient and cost-effective method for development.

  • Multimedia Production Process


    PROJECT DEFINITION
    CREATIVE DEVELOPMENT
    PRODUCTION
    PROGRAMMING
    DISTRIBUTION

    PROJECT DEFINITION

    • Define the programs’ goals and objectives
    • Defining the target audience
    • Defining the scope of the project
    • Clarification of responsibilities
    • Requirements Definition
    • Review overall project timeline
    • Define Technical specifications
    • Content Research
    • Flowchart Development
    • Develop Content Outline

    CREATIVE DEVELOPMENT

    • Treatment Development
    • Scriptwriting
    • Storyboarding
    • Graphic Design

    PRODUCTION

    • Video Prep
    • Videotaping
    • Audio Recording/Editing
    • Search/Log Footage
    • Treatment Development
    • Scriptwriting
    • Graphic Production
    • Rough Cut Edit
    • Final Edit
    • Video Compression

    PROGRAMMING

    • Programming
    • Beta Review/Changes
    • Quality control

    DISTRIBUTION

    • Finalize the Master Program/Secure Final Approval
    • Delivery

  • Training Production Process


    SCOPE ASSESSMENT
    DESIGN
    DEVELOPMENT
    DELIVERY
    EVALUATION AND MAINTENANCE

    SCOPE ASSESSMENT – Establish Goals

    • Conduct needs analysis
    • Validate / analyze audience
    • Establish prerequisite skills and knowledge
    • Determine goals, scope, purpose and deliverables
    • Establish time line

    DESIGN – Create the Blueprint

    • Specify performance objectives and measurements
    • Determine instructional approach and strategies
    • Establish media requirements
    • Specify job aids, case studies, simulations, etc.
    • Establish budget
    • Confirm project evaluation criteria
    • Prepare content outline
    • Generate design document

    DEVELOPMENT – Create the Program

    • Prepare script
    • Create storyboards
    • Develop graphics
    • Produce program prototypes
    • Test prototype and make revisions
    • Produce program
    • Test program

    DELIVERY – Implement Audience Usage

    • Test/revise program to run on LMS
    • Distribute program to target audience

    EVALUATION AND MAINTENANCE – Confirm Success and Effectiveness

    • Secure feedback
    • Generate feedback
    • Provide suggestions for improvements
    • Update program as required

  • Website Production Process


    PROJECT DEFINITION
    PLANNING
    CONTENT DEVELOPMENT
    DESIGN
    DEVELOPMENT
    TESTING AND DELIVERY
    MAINTENANCE
    PROJECT DEFINITION

    • Goal setting
    • Audience analysis
    • Site outline
    • Research competition and ‘best of class’ examples
    • Develop requirements list

    PLANNING

    • Design Information Architecture
    • Develop site map
    • Develop wireframe
    • Develop SEO/SEM plan
    • Select development platform and Identify server needs

    CONTENT DEVELOPMENT

    • Assemble site content
    • Write, edit and finalize page copy
    • Optimize copy for SEO

    DESIGN

    • Define graphic standards
    • Design User Interface
    • Design page mock-ups, templates and style sheets
    • Produce all graphics, optimize photos

    DEVELOPMENT

    • Develop and test prototype
    • Develop pages
    • Add rich media, links, forms and all other functionality
    • Optimize pages

    TESTING AND DELIVERY

    • Testing (browser compatibility, display, link analysis, applications, load time, etc.)
    • Beta launch
    • Final content review and changes
    • Upload site to client server and Final testing
    • Go live

    MAINTENANCE

    • Content Management training
    • Website registered and submitted to search engines
    • Continuous update of content
    • Update development platform
    • Monitor SEO/SEM efforts and refine